# Rubriik: English

## What are CPM, CPC, CPA, CPS and CTR?

Digital advertising is a complex and ever-changing landscape, and it’s important to understand the metrics used to measure success. Here are some of the most common metrics used in digital advertising.

## What is CPM

CMP stands for Cost per Thousand (M is symbol of 1000 in Roman Number). In the fields of online advertising, you can charge on the basis of number of impression of particular banner/link ads. Normally your CPM can be anything from \$5 to \$1. Lots of advertising network provide you client for CPM based on your blogs niche. Mostly network put condition of minimum impression per month before you join their network i.e. your blog/website must have at least 50000 pages view per month.

## What is CPA

CPA stands for Cost per Action. Action can be of any type, it may be filling out a form on destination website or joining e-mail list at destination websites etc.

## What is CPS

CPS stands for Cost per Sale. This is one of the most famous online marketing methods now a days. It is beneficial for both publisher and advertiser. You get a commission per sale.

Most of the affiliate plan is based on Cost per sale model.

## What is CTR

CTR Stands for Click through Rate. CTR is calculated on percentage basis. Let me explain you it in more details. Suppose you have put one ads on your blog and it appears to your visitor 100 times a day and 3 people click on it then your CTR will be 3% or 0.03

If 10 people out of 10000 impression of ads are clicking on ads then your CTR will be 0.1% or 0.001

CTR Calculation formula

(Number of Clicks / Number of impressions) x 100

So if number of impression is 100000 and number of click is 1000 then CTR will be

CTR = (1000/100000) * 100 = 1%

## Decoding CPM

CPM stands for cost per mille, also known as cost per thousand. It is a pricing model used in the advertising industry to calculate the cost of an ad campaign per thousand impressions. CPM is a common metric used to measure the cost of digital advertising.

### Calculating CPM

To calculate CPM, advertisers divide the total cost of an ad campaign by the number of impressions it generates. The result is then multiplied by 1,000 to get the cost per thousand impressions. The formula for calculating CPM is as follows:

CPM = (Total Cost of Campaign / Total Number of Impressions) x 1,000

For example, if an advertiser spends \$10,000 on an ad campaign that generates 1 million impressions, the CPM would be \$10.

### CPM in Different Media Channels

CPM is used in various media channels, including television, radio, print, and digital media. In television advertising, CPM is calculated based on the cost of airing an ad for every thousand viewers. In radio advertising, CPM is calculated based on the cost of airing an ad for every thousand listeners. In print advertising, CPM is calculated based on the cost of printing an ad for every thousand copies.

In digital advertising, CPM is calculated based on the cost of displaying an ad for every thousand impressions. This includes banner ads, pop-up ads, and video ads. CPM is a popular pricing model for digital advertising as it allows advertisers to compare the cost of different ad campaigns across different platforms and media channels.

In conclusion, CPM is a widely used pricing model in the advertising industry. It allows advertisers to measure the cost of an ad campaign per thousand impressions. By understanding how CPM is calculated and used in different media channels, advertisers can make informed decisions about their advertising strategies.

## Exploring CPC

CPC or Cost Per Click is a pricing model in digital advertising where advertisers pay for each click on their ad. CPC is a popular pricing model and is often used in conjunction with other models like CPM and CPA. This section explores CPC in more detail and provides tips on how to maximize CPC campaigns.

### CPC vs. CPM

CPC and CPM are two of the most popular pricing models in digital advertising. While CPC is based on clicks, CPM or Cost Per Mille is based on impressions or views. In CPC, advertisers pay only for clicks on their ads, while in CPM, advertisers pay for every thousand impressions or views.

Both models have their pros and cons, and the choice between them depends on the advertiser’s goals and budget. CPC is often preferred when the goal is to drive traffic to a website or a landing page, while CPM is preferred when the goal is to increase brand awareness or reach a large audience.

### Maximizing CPC Campaigns

To maximize CPC campaigns, advertisers need to focus on optimizing their ad copy, targeting, and bidding strategy. Here are some tips on how to do that:

• Use compelling ad copy: The ad copy should be concise, clear, and compelling. It should highlight the benefits of the product or service and include a call-to-action.

• Target the right audience: Targeting the right audience is crucial for CPC campaigns. Advertisers should use targeting options like demographics, interests, and behavior to reach the right people.

• Set the right bid: Setting the right bid is essential for CPC campaigns. Advertisers should bid high enough to win the auction but not too high to overspend. They should also adjust their bids based on the performance of their ads.

• Monitor and optimize: Monitoring and optimizing CPC campaigns is crucial for their success. Advertisers should track the performance of their ads and make changes to their targeting, bidding, and ad copy to improve their ROI.

In conclusion, CPC is a popular pricing model in digital advertising that can help advertisers drive traffic to their website or landing page. To maximize CPC campaigns, advertisers need to focus on optimizing their ad copy, targeting, and bidding strategy.

## Diving Into CPA

CPA or Cost Per Action is a pricing model used in digital advertising. It is a popular model that allows advertisers to pay only when a specific action is taken by the user. This action can be anything from filling out a form, making a purchase, or downloading an app.

### When to Use CPA

CPA is an effective pricing model to use when the advertiser is looking for a specific action from the user. It is a great way to ensure that the advertiser is only paying for the desired outcome. CPA is commonly used for lead generation campaigns, app installs, and e-commerce.

### CPA Optimization Strategies

To optimize CPA campaigns, advertisers can use the following strategies:

• Targeting: Advertisers can target specific audiences to ensure that their ads are shown to the right people. This can be done through demographic targeting, geographic targeting, and behavioral targeting.
• Ad Creatives: Advertisers can test different ad creatives to see which ones perform the best. This can include testing different images, headlines, and call-to-actions.
• Landing Pages: Advertisers can optimize their landing pages to make sure that they are converting visitors into customers. This can include testing different headlines, images, and forms.

By implementing these strategies, advertisers can improve their CPA campaigns and achieve better results. Overall, CPA is a great pricing model to use when the advertiser is looking for a specific action from the user.

## CPS: Cost Per Sale

CPS or Cost Per Sale is a pricing model used in affiliate marketing. It is also known as Cost Per Acquisition (CPA) or Cost Per Action (CPA). In this model, advertisers pay publishers only when a sale is made.

### CPS in Affiliate Marketing

CPS is a popular pricing model in affiliate marketing. In this model, advertisers partner with publishers to promote their products or services. Publishers promote the advertiser’s products on their website, social media, or other channels. When a customer clicks on the link and makes a purchase, the publisher earns a commission. The commission is a percentage of the sale amount.

CPS is a win-win situation for both parties. Advertisers only pay for sales, so they don’t have to worry about spending money on advertising without getting any returns. Publishers earn a commission for each sale, so they have an incentive to promote the advertiser’s products.

### Benefits of CPS

CPS has several benefits over other pricing models.

• Low risk: Advertisers only pay for sales, so they don’t have to worry about spending money on advertising without getting any returns.

• High ROI: CPS has a high return on investment (ROI) because advertisers only pay for sales. This means that every dollar spent on advertising generates revenue.

• Easy to track: CPS is easy to track because advertisers only pay for sales. This means that they can easily calculate their ROI and adjust their advertising campaigns accordingly.

• Quality traffic: CPS attracts high-quality traffic because publishers have an incentive to promote the advertiser’s products. This means that advertisers are more likely to get sales from the traffic generated by CPS campaigns.

In conclusion, CPS is a popular pricing model in affiliate marketing. It is a win-win situation for both advertisers and publishers. Advertisers only pay for sales, which reduces their risk and increases their ROI. Publishers earn a commission for each sale, which gives them an incentive to promote the advertiser’s products.

## Mastering CTR

CTR, or Click-Through Rate, is a metric that measures the number of clicks an ad receives divided by the number of impressions, expressed as a percentage. It is a key metric for measuring the effectiveness of an ad campaign.

### Improving CTR

Improving CTR is essential for maximizing the ROI of an ad campaign. Here are some tips for improving CTR:

• Use compelling ad copy: Ad copy that is clear, concise, and compelling is more likely to grab the attention of the target audience and encourage them to click.

• Use eye-catching visuals: Images or videos that are visually appealing and relevant to the target audience can help increase CTR.

• Test different ad formats: Different ad formats, such as display ads, native ads, and video ads, can have varying CTRs. Testing different ad formats can help identify which format works best for a particular campaign.

• Optimize targeting: Targeting the right audience with the right message can help increase CTR. Using audience targeting options such as demographics, interests, and behaviors can help ensure that ads are shown to the right people.

### CTR Benchmarks by Industry

CTR benchmarks can vary widely by industry, with some industries having higher CTRs than others. Here are some average CTR benchmarks by industry:

IndustryAverage CTR
Finance0.81%
Retail0.66%
Technology0.63%
Healthcare0.53%
Travel0.47%

It’s important to note that these are just averages and that CTR can vary widely depending on factors such as ad format, targeting, and ad copy. By using the tips for improving CTR and regularly monitoring performance, advertisers can work towards achieving higher CTRs and maximizing the ROI of their ad campaigns.

### How do the advertising models CPM, CPC, and CPA differ from each other?

CPM, CPC, and CPA are different advertising models used in digital marketing. CPM stands for cost per mille, which means cost per thousand impressions, and is used for display ads. CPC stands for cost per click, which means advertisers only pay when someone clicks on their ad. CPA stands for cost per action, which means advertisers only pay when someone takes a specific action, such as filling out a form or making a purchase.

### In what ways do CPM, CPC, and CPA impact digital marketing strategies?

CPM, CPC, and CPA impact digital marketing strategies in different ways. CPM is a good choice for advertisers looking to build brand awareness, while CPC is a good choice for advertisers looking to drive traffic to their website. CPA is a good choice for advertisers looking to generate leads or sales.

### Can you break down the formulas for CTR, CPC, and CPM?

CTR stands for click-through rate, which is the number of clicks an ad receives divided by the number of impressions it receives. The formula for CTR is (clicks/impressions) x 100. CPC is calculated as campaign cost divided by clicks. CPM is calculated as cost per thousand impressions.

### Which is more effective for online advertising: CPM or CPC?

The effectiveness of CPM vs. CPC depends on the advertiser’s goals and the type of ad. CPM is a good choice for building brand awareness, while CPC is a good choice for driving traffic to a website.

### How do you calculate the efficiency of CPM, CPC, and CPA campaigns?

The efficiency of CPM, CPC, and CPA campaigns can be calculated by dividing the cost of the campaign by the number of impressions, clicks, or actions generated. This will give the cost per impression, cost per click, or cost per action, which can be compared to industry benchmarks to determine efficiency.

### What are the pros and cons of CPM vs. CPC vs. CPA advertising models?

The pros and cons of CPM, CPC, and CPA advertising models depend on the advertiser’s goals and the type of ad. CPM is good for building brand awareness, but may not generate as many clicks or actions. CPC is good for driving traffic to a website, but can be more expensive. CPA is good for generating leads or sales, but may require more effort to set up.

KeywordLuv is a plugin that allows website owners to reward their commenters with a dofollow backlink in exchange for using specific keywords in their name field. This plugin was created to encourage more meaningful comments and discussions on blog posts.

As I mentioned before, blogs that use blog engine platform mostly tend to be do-follow in their comment area. So in order to find those blog engine blogs you need search in Google with this key sentence in quotes to find blogs with DoFollow comments for backlink building.

Finding Blogs That Belong To Your Niche:
If you want to find blogs that belong to your niche then you need to make a search with keywords in front of the sentence.

ex: to search for blogs that talks about chicken recipes you need to make a search in Google like this.

## How To Refine Your Search More:

You can refine your search even more further by including a key term instead of just a single word like.

How to cook roasted chicken “notify me when new comments are added”

You can also refine the search further by including intitle in front of it. like

This will bring up only pages that uses “chicken recipes” in their title, these results will be more accurate and more niche oriented.

To find blogs that are active, you can use show options in Google to find pages that are indexed recently

## How to find keywordluv blogs?

There are lots of blogs out there that uses keywordluv in their comment area and most of these blogs are do-follow too. here is how you can find those blogs in Google.

just make a search in Google with this key term.

“Enter YourName@YourKeywords in the Name field to take advantage.”

Same as before to find blogs that are related to your niche, use keywords in front.

yourkeyword “Enter YourName@YourKeywords in the Name field to take advantage.”

you can use key phrases to refine the search and also use intitle in front to find more niche oriented blogs.

intitle:chicken recipes “Enter YourName@YourKeywords in the Name field to take advantage.”

you can also find blogs that displays recent comments in their homepage, some people say it gives more value to your links, but I don’t think so, still here is how you can do it. make a search with “recent comments” at the end like.

intitle:chicken recipes “Enter YourName@YourKeywords in the Name field to take advantage.” “recent comments”

you can also use show options in Google for the same to find recently updated active blogs. Active blogs are good because it shows Google crawls pages of those blogs often, so when you add a comment with your links on those blogs, there is chance that search bots will find those links quickly. But just be sure not to abuse comment space of blogs and get your urls and email ids blocked by akismet and other similar systems, you will not reap any benefits of what blog comments can give you then.

When looking for KeywordLuv blogs for dofollow backlinks, it’s important to keep in mind that not all blogs that use KeywordLuv offer dofollow backlinks. Some blogs may have the plugin installed but may have set the links to nofollow.

To find KeywordLuv blogs that offer dofollow backlinks, one can use search engines and search for “KeywordLuv” in combination with the desired keyword. Another option is to use online directories that list blogs that use KeywordLuv and specify whether they offer dofollow or nofollow backlinks.

It’s important to note that while dofollow backlinks are valuable for SEO, it’s important to focus on creating high-quality content and building relationships with other website owners in order to earn natural, organic backlinks.

## Strategies for Finding KeywordLuv Blogs

### 1. Use Search Engines

Using search engines like Google can be an effective way to find KeywordLuv blogs. Simply search for “KeywordLuv” or “KeywordLuv enabled blogs” and you will find a list of blogs that use this plugin. Once you have found a few blogs, you can start commenting on their posts and leave a link back to your own website.

### 2. Use Blog Directories

There are many blog directories that can help you find KeywordLuv blogs. These directories allow you to search for blogs based on their niche, location, and other criteria. Some popular blog directories include Alltop, Blogarama, and BlogCatalog.

### 3. Use Social Media

Social media platforms like Twitter and Facebook can also be a great way to find KeywordLuv blogs. You can use hashtags like #KeywordLuv or #dofollowbacklinks to find bloggers who are using this plugin. You can also join blogging groups on Facebook to connect with other bloggers and find blogs that are relevant to your niche.

### 4. Use CommentLuv

CommentLuv is another plugin that can help you find KeywordLuv blogs. This plugin allows you to leave a link back to your own website when you comment on another blog. Many blogs that use KeywordLuv also use CommentLuv, so this can be a great way to find new blogs to comment on.

By using these strategies, you can find KeywordLuv blogs and start building dofollow backlinks to your website. Remember to always leave thoughtful and relevant comments on these blogs to increase your chances of getting approved and to build relationships with other bloggers in your niche.

## Utilizing Blog Commenting for Backlinks

Blog commenting is a powerful way to build relationships with other bloggers and their audiences while also acquiring backlinks. By leaving comments on blog posts that are relevant to your niche, you can create a network of connections that can help you grow your website’s traffic and improve your search engine rankings.

Once you have identified blogs that allow dofollow comments, the next step is to craft engaging comments that will encourage readers to visit your website. When leaving a comment, it’s important to read the blog post thoroughly and respond to the content in a thoughtful and relevant way. You should also include a link to your website in the website field, but make sure to do so in a way that is not spammy or self-promotional.

To craft engaging comments, consider the following tips:

• Add value to the discussion by sharing your own insights and experiences.
• Use proper grammar and spelling to convey professionalism.
• Avoid leaving generic or spammy comments that offer no value to the discussion.

## Leveraging Search Engine Operators

One of the most effective ways to find KeywordLuv blogs for dofollow backlinks is by leveraging search engine operators. Search engine operators are special commands that modify or refine your search results. By utilizing these operators, you can dig deeper into search engines’ index and uncover specific information.

To find KeywordLuv blogs, you can use the following search operators:

By using these operators, you can quickly find blogs that are relevant to your niche and allow you to leave a comment with a dofollow backlink. It’s important to note that not all blogs that have these plugins installed will allow you to leave a dofollow backlink, so be sure to check the blog’s comment policy before leaving a comment.

## Exploring Blog Directories and Forums

One of the best ways to find blogs that allow KeywordLuv and offer dofollow backlinks is by exploring blog directories and forums. These directories and forums are platforms where bloggers and webmasters can submit their blogs and websites to get more exposure and traffic. Here are some tips on how to find KeywordLuv blogs for dofollow backlinks using blog directories and forums:

• Use search engines: Search engines like Google can help you find different blog directories and forums. Use relevant keywords like “blog directories,” “blog forums,” “KeywordLuv blogs,” “dofollow blogs,” etc. to find directories and forums related to your niche.
• Check blog directories: Once you find relevant blog directories, check if they have a section for dofollow blogs. Some directories have a separate section for dofollow blogs, making it easier for you to find them. You can also search for blogs based on their niche and check if they allow KeywordLuv.
• Join blog forums: Joining blog forums is another great way to find KeywordLuv blogs for dofollow backlinks. These forums are usually filled with bloggers and webmasters who share information about their blogs and websites. You can search for relevant threads and posts related to your niche and check if they allow KeywordLuv.

By exploring blog directories and forums, you can find a variety of KeywordLuv blogs that offer dofollow backlinks. Make sure to check the quality of the blogs and their content before submitting your comments and getting backlinks.

One effective way to find KeywordLuv blogs for dofollow backlinks is by analyzing competitors’ backlinks. By doing so, you can identify potential websites that may offer similar opportunities for backlinks.

To start, use an SEO tool like Ahrefs, MOZ, or Semrush to run a competitor domain through a backlink checker tool. This will provide you with a list of websites that link to your competitor’s website.

Next, take a closer look at these websites to determine if they are KeywordLuv blogs. KeywordLuv blogs allow you to include your preferred anchor text in the name field when leaving a comment, which can help improve your search engine rankings.

One way to quickly identify KeywordLuv blogs is by using the search function in your web browser. Simply search for “KeywordLuv” on the page, and any instances of the term will be highlighted.

Another way to identify KeywordLuv blogs is by looking for specific phrases in the URL or title of the blog post. For example, look for phrases like “commentluv,” “dofollow,” or “guest post.”

Once you have identified potential KeywordLuv blogs, it’s important to evaluate their authority and relevance to your website. Look for blogs that have a high domain authority and are relevant to your niche or industry.

In summary, analyzing competitors’ backlinks can be a valuable strategy for finding KeywordLuv blogs for dofollow backlinks. By using SEO tools and evaluating the authority and relevance of potential blogs, you can improve your search engine rankings and drive more traffic to your website.

### What methods can boost my website’s SEO through dofollow blog backlinks?

Dofollow blog backlinks can boost your website’s SEO by increasing your website’s authority and visibility. By earning dofollow backlinks from high-quality blogs, you can increase your website’s trust and credibility in the eyes of search engines. This can lead to higher search engine rankings, increased traffic, and more conversions.

### Where can I find a list of blogs that support dofollow backlinks for commenters?

You can find a list of blogs that support dofollow backlinks for commenters by searching online for “list of dofollow blogs.” However, it is important to note that these lists may not always be accurate or up-to-date. It is also important to focus on quality over quantity when it comes to dofollow backlinks, as earning links from high-quality blogs can be more valuable than earning links from low-quality blogs.

### How does engaging with blog communities improve my chances of getting dofollow backlinks?

Engaging with blog communities can improve your chances of getting dofollow backlinks by establishing yourself as an authority in your niche. By regularly commenting on blogs, sharing your own insights and experiences, and offering valuable feedback, you can build relationships with bloggers and other members of the community. This can lead to opportunities to earn dofollow backlinks, as bloggers may be more likely to link to your site if they know and trust you.

## 5 Reasons Your Guest Blogging Techniques Will Fail and Solution

Guest blogging is one of the best ways to promote websites and blogs for traffic these days. It is a working technique which many bloggers have been using for the past few years, and it is bringing them their desired results. But, ever since when people have been using this means to popularize their website, some bloggers have started misusing the privilege and that makes some bloggers to start rejecting guest blogging requests, even some bloggers do allow guest posts, and then reject the article after reading it immediately they discovered anything fishy in the contents.

The continuous rejection of guest posts has now become common in the guest blogging world, and it makes it hard for people’s post to get published and in this article are things to do to make bloggers consider your guest post.

## Guest Blogging Rules to get published instantly

### Avoid Low content quality

Due to popularity of guest blogging, there are more webmasters that are now using this activity as a way to build backlinks to their websites rapidly. Because some webmasters want their website to rank well, they are doing all they can to get it no matter what happen. The best way to make sure that your article gets published is to devote your time into checking your contents of anything that can make it look like a low quality. Avoid low quality article. Know if it is up to the standard of the website you wanted to submit it for and evaluate their readers response on articles related to that on the blog.

### Avoid Duplicate Content in Your Guest Posts

Some guest bloggers are no more ready to spend much time in providing good and informative posts and, that is why many website owners do rejected their guest posts because it is in most time full of duplicated phrases on the internet. If you don’t write good and duplicate-free content for your guest posts, chances are that it won’t get published. Find the best time to proofread and check your guest posts on plagiarism checking sites like www.plagium.com, www.plagtracker.com/upload, www.dustball.com to be sure if it does not exists somewhere else.

Your guest post should ideally have a strong link profile because this boosts SEO and authority. This implies that the guest post you’re producing should have pertinent internal and external links.

Link inside the text to excellent resources both on the website for which you are writing and on other websites. This contributes to the content’s having a strong link profile, which is advantageous for SEO and establishing authority.

Make sure that you adhere to any linking policies provided by website owners.

### Blog Reputation

Reputation of the blog you are writing for does matters some times. If you are writing for a blog which you know very much that their readers are high profiled people, you should make sure to write to the taste of those people. Not just to write anything for them to read. You can’t just submit an article you like to ShoutMeLoud and expect Harsh to publish it without targeting the type of contents their readers are looking for.

### Search Engines Ranking

Any article you wrote for the purpose of getting search engine ranking must be well written. If you can’t take more time in providing the best of your ability, getting your contents published is like a mirage.

### The Link You Are Targeting – don’t write off-niche

Since sending out too much links from a blog can affect search engine ranking of such website, getting your content published on other blogs will certainly depends mostly on the type of link you are targeting in the article. Don’t point your links to another website in your author bio that doesn’t relate to the niche you are writing the article for.

Check what kind of content is popular on the website. Consider how you may provide value by:

• reacting to what was already posted on the website
• providing further details on a well-known subject
• creating something fresh on a subject that will probably be well-liked by the audience of the website

## How to Explore Options for Guest Blogging

### How to identify a good guest blogging opportunity?

The first thing you should do is look for chances to write guest posts. Your first objective while looking for websites to guest post on is to identify those that are pertinent to your area or business. You’re searching for blogs that meet the requirements listed below:

• the blogger should be a social media user, meaning they have the means to share your post on other platforms
• the blog’s audience is active, meaning they leave comments and share the posts on social media

### Where to find guest blogging opportunities?

It’s likely that one or more of your rivals have backlinks from guest posts they have written if you have ever looked up a competitor’s backlink analysis while working on your SEO campaign.

There is also a possibility to use Google for this query. Replace domain.com with the domain of your competition in the following URL to see websites that a competitor has written for. link:domain.com -domain.com “guest post”

#### Social media

Many bloggers and guest writers will publish links to their most recent guest pieces on social media. Since Twitter is the simplest to search, you could attempt using that platform to find the most recent tweets on guest articles in your sector. Search for “guest post” and check the websites that come up for guest blogging opportunities.

A wonderful location to look for guest writing possibilities is Google. Some of the searches you can use to find guest blogging possibilities:

• keyword “publish as a guest”
• keyword “guest post guidelines”
• keyword “guest post”
• keyword “accepting guest posts”
• etc.

Any of these keyword searches can help you locate blogs that allow guest articles. Simply substitute industry-specific keywords for the “keyword”.

Around three months back when Google released its Google Penguin update, I was thinking who is going to benefitted from this change? Will it be End User, Publisher, SEO’s or Google? I didn’t have the answer at that time but now after three months of ‘Google Penguin’ I know who got maximum benefit from it.

It is none other than GOOGLE. Google has announced its revenue details for the 2nd quarter of financial year 2012.

## 42% increment in revenue from Paid Clicks

Google revenue details clearly point out that there is approximately 42% increment in revenue from Paid Clicks program as compare to second quarter revenue of 2011.

2nd quarter revenue includes revenue from April 2012 to June 2012 and Google Launched the Google Penguin in April 2012.

You can easily relate how Google penguin change has put millions of dollar in its Bank Account.

Google said that Google Penguin change will provide more relevant result to end user as it is against the over optimization and un-natural back link.

Google was partially correct; this change was against Over- optimization and un-natural backlinks but it didn’t add any value for end user. Most of the webmaster forums and SEO forums are full of complaints where they mentioned that how irrelevant results are coming on top in SERP.