Rubriik: Google

What are CPM, CPC, CPA, CPS and CTR?

Digital advertising is a complex and ever-changing landscape, and it’s important to understand the metrics used to measure success. Here are some of the most common metrics used in digital advertising.

What is CPM

CMP stands for Cost per Thousand (M is symbol of 1000 in Roman Number). In the fields of online advertising, you can charge on the basis of number of impression of particular banner/link ads. Normally your CPM can be anything from $5 to $1. Lots of advertising network provide you client for CPM based on your blogs niche. Mostly network put condition of minimum impression per month before you join their network i.e. your blog/website must have at least 50000 pages view per month.

What is CPC

CPC stands for Cost per Click. You have to pay (if you are putting ads on someone else blog/website) or you will earn (if somebody putting his ads on your blog) whenever someone click on the ads. Google adsense is famous example of it. Google charged to their clients for every click they get on their ads and Google pay you whenever someone click on the ads (Google Adsense ads) running on your blog/ads.

What is CPA

CPA stands for Cost per Action. Action can be of any type, it may be filling out a form on destination website or joining e-mail list at destination websites etc.

What is CPS

CPS stands for Cost per Sale. This is one of the most famous online marketing methods now a days. It is beneficial for both publisher and advertiser. You get a commission per sale.

Most of the affiliate plan is based on Cost per sale model.

What is CTR

CTR Stands for Click through Rate. CTR is calculated on percentage basis. Let me explain you it in more details. Suppose you have put one ads on your blog and it appears to your visitor 100 times a day and 3 people click on it then your CTR will be 3% or 0.03

If 10 people out of 10000 impression of ads are clicking on ads then your CTR will be 0.1% or 0.001

CTR Calculation formula

(Number of Clicks / Number of impressions) x 100

So if number of impression is 100000 and number of click is 1000 then CTR will be

CTR = (1000/100000) * 100 = 1%

In my next article I’ll explain how to choose which is best for you blog CPM or CPC or CPA or CPS. Get regular updates directly into your mailbox join our mailing list.

Decoding CPM

CPM stands for cost per mille, also known as cost per thousand. It is a pricing model used in the advertising industry to calculate the cost of an ad campaign per thousand impressions. CPM is a common metric used to measure the cost of digital advertising.

Calculating CPM

To calculate CPM, advertisers divide the total cost of an ad campaign by the number of impressions it generates. The result is then multiplied by 1,000 to get the cost per thousand impressions. The formula for calculating CPM is as follows:

CPM = (Total Cost of Campaign / Total Number of Impressions) x 1,000

For example, if an advertiser spends $10,000 on an ad campaign that generates 1 million impressions, the CPM would be $10.

CPM in Different Media Channels

CPM is used in various media channels, including television, radio, print, and digital media. In television advertising, CPM is calculated based on the cost of airing an ad for every thousand viewers. In radio advertising, CPM is calculated based on the cost of airing an ad for every thousand listeners. In print advertising, CPM is calculated based on the cost of printing an ad for every thousand copies.

In digital advertising, CPM is calculated based on the cost of displaying an ad for every thousand impressions. This includes banner ads, pop-up ads, and video ads. CPM is a popular pricing model for digital advertising as it allows advertisers to compare the cost of different ad campaigns across different platforms and media channels.

In conclusion, CPM is a widely used pricing model in the advertising industry. It allows advertisers to measure the cost of an ad campaign per thousand impressions. By understanding how CPM is calculated and used in different media channels, advertisers can make informed decisions about their advertising strategies.

Exploring CPC

CPC or Cost Per Click is a pricing model in digital advertising where advertisers pay for each click on their ad. CPC is a popular pricing model and is often used in conjunction with other models like CPM and CPA. This section explores CPC in more detail and provides tips on how to maximize CPC campaigns.


CPC and CPM are two of the most popular pricing models in digital advertising. While CPC is based on clicks, CPM or Cost Per Mille is based on impressions or views. In CPC, advertisers pay only for clicks on their ads, while in CPM, advertisers pay for every thousand impressions or views.

Both models have their pros and cons, and the choice between them depends on the advertiser’s goals and budget. CPC is often preferred when the goal is to drive traffic to a website or a landing page, while CPM is preferred when the goal is to increase brand awareness or reach a large audience.

Maximizing CPC Campaigns

To maximize CPC campaigns, advertisers need to focus on optimizing their ad copy, targeting, and bidding strategy. Here are some tips on how to do that:

  • Use compelling ad copy: The ad copy should be concise, clear, and compelling. It should highlight the benefits of the product or service and include a call-to-action.

  • Target the right audience: Targeting the right audience is crucial for CPC campaigns. Advertisers should use targeting options like demographics, interests, and behavior to reach the right people.

  • Set the right bid: Setting the right bid is essential for CPC campaigns. Advertisers should bid high enough to win the auction but not too high to overspend. They should also adjust their bids based on the performance of their ads.

  • Monitor and optimize: Monitoring and optimizing CPC campaigns is crucial for their success. Advertisers should track the performance of their ads and make changes to their targeting, bidding, and ad copy to improve their ROI.

In conclusion, CPC is a popular pricing model in digital advertising that can help advertisers drive traffic to their website or landing page. To maximize CPC campaigns, advertisers need to focus on optimizing their ad copy, targeting, and bidding strategy.

Diving Into CPA

CPA or Cost Per Action is a pricing model used in digital advertising. It is a popular model that allows advertisers to pay only when a specific action is taken by the user. This action can be anything from filling out a form, making a purchase, or downloading an app.

When to Use CPA

CPA is an effective pricing model to use when the advertiser is looking for a specific action from the user. It is a great way to ensure that the advertiser is only paying for the desired outcome. CPA is commonly used for lead generation campaigns, app installs, and e-commerce.

CPA Optimization Strategies

To optimize CPA campaigns, advertisers can use the following strategies:

  • Targeting: Advertisers can target specific audiences to ensure that their ads are shown to the right people. This can be done through demographic targeting, geographic targeting, and behavioral targeting.
  • Ad Creatives: Advertisers can test different ad creatives to see which ones perform the best. This can include testing different images, headlines, and call-to-actions.
  • Landing Pages: Advertisers can optimize their landing pages to make sure that they are converting visitors into customers. This can include testing different headlines, images, and forms.

By implementing these strategies, advertisers can improve their CPA campaigns and achieve better results. Overall, CPA is a great pricing model to use when the advertiser is looking for a specific action from the user.

CPS: Cost Per Sale

CPS or Cost Per Sale is a pricing model used in affiliate marketing. It is also known as Cost Per Acquisition (CPA) or Cost Per Action (CPA). In this model, advertisers pay publishers only when a sale is made.

CPS in Affiliate Marketing

CPS is a popular pricing model in affiliate marketing. In this model, advertisers partner with publishers to promote their products or services. Publishers promote the advertiser’s products on their website, social media, or other channels. When a customer clicks on the link and makes a purchase, the publisher earns a commission. The commission is a percentage of the sale amount.

CPS is a win-win situation for both parties. Advertisers only pay for sales, so they don’t have to worry about spending money on advertising without getting any returns. Publishers earn a commission for each sale, so they have an incentive to promote the advertiser’s products.

Benefits of CPS

CPS has several benefits over other pricing models.

  • Low risk: Advertisers only pay for sales, so they don’t have to worry about spending money on advertising without getting any returns.

  • High ROI: CPS has a high return on investment (ROI) because advertisers only pay for sales. This means that every dollar spent on advertising generates revenue.

  • Easy to track: CPS is easy to track because advertisers only pay for sales. This means that they can easily calculate their ROI and adjust their advertising campaigns accordingly.

  • Quality traffic: CPS attracts high-quality traffic because publishers have an incentive to promote the advertiser’s products. This means that advertisers are more likely to get sales from the traffic generated by CPS campaigns.

In conclusion, CPS is a popular pricing model in affiliate marketing. It is a win-win situation for both advertisers and publishers. Advertisers only pay for sales, which reduces their risk and increases their ROI. Publishers earn a commission for each sale, which gives them an incentive to promote the advertiser’s products.

Mastering CTR

CTR, or Click-Through Rate, is a metric that measures the number of clicks an ad receives divided by the number of impressions, expressed as a percentage. It is a key metric for measuring the effectiveness of an ad campaign.

Improving CTR

Improving CTR is essential for maximizing the ROI of an ad campaign. Here are some tips for improving CTR:

  • Use compelling ad copy: Ad copy that is clear, concise, and compelling is more likely to grab the attention of the target audience and encourage them to click.

  • Use eye-catching visuals: Images or videos that are visually appealing and relevant to the target audience can help increase CTR.

  • Test different ad formats: Different ad formats, such as display ads, native ads, and video ads, can have varying CTRs. Testing different ad formats can help identify which format works best for a particular campaign.

  • Optimize targeting: Targeting the right audience with the right message can help increase CTR. Using audience targeting options such as demographics, interests, and behaviors can help ensure that ads are shown to the right people.

CTR Benchmarks by Industry

CTR benchmarks can vary widely by industry, with some industries having higher CTRs than others. Here are some average CTR benchmarks by industry:

IndustryAverage CTR

It’s important to note that these are just averages and that CTR can vary widely depending on factors such as ad format, targeting, and ad copy. By using the tips for improving CTR and regularly monitoring performance, advertisers can work towards achieving higher CTRs and maximizing the ROI of their ad campaigns.

Frequently Asked Questions

How do the advertising models CPM, CPC, and CPA differ from each other?

CPM, CPC, and CPA are different advertising models used in digital marketing. CPM stands for cost per mille, which means cost per thousand impressions, and is used for display ads. CPC stands for cost per click, which means advertisers only pay when someone clicks on their ad. CPA stands for cost per action, which means advertisers only pay when someone takes a specific action, such as filling out a form or making a purchase.

In what ways do CPM, CPC, and CPA impact digital marketing strategies?

CPM, CPC, and CPA impact digital marketing strategies in different ways. CPM is a good choice for advertisers looking to build brand awareness, while CPC is a good choice for advertisers looking to drive traffic to their website. CPA is a good choice for advertisers looking to generate leads or sales.

Can you break down the formulas for CTR, CPC, and CPM?

CTR stands for click-through rate, which is the number of clicks an ad receives divided by the number of impressions it receives. The formula for CTR is (clicks/impressions) x 100. CPC is calculated as campaign cost divided by clicks. CPM is calculated as cost per thousand impressions.

Which is more effective for online advertising: CPM or CPC?

The effectiveness of CPM vs. CPC depends on the advertiser’s goals and the type of ad. CPM is a good choice for building brand awareness, while CPC is a good choice for driving traffic to a website.

How do you calculate the efficiency of CPM, CPC, and CPA campaigns?

The efficiency of CPM, CPC, and CPA campaigns can be calculated by dividing the cost of the campaign by the number of impressions, clicks, or actions generated. This will give the cost per impression, cost per click, or cost per action, which can be compared to industry benchmarks to determine efficiency.

What are the pros and cons of CPM vs. CPC vs. CPA advertising models?

The pros and cons of CPM, CPC, and CPA advertising models depend on the advertiser’s goals and the type of ad. CPM is good for building brand awareness, but may not generate as many clicks or actions. CPC is good for driving traffic to a website, but can be more expensive. CPA is good for generating leads or sales, but may require more effort to set up.

5 Reasons Your Guest Blogging Techniques Will Fail and Solution

Guest blogging is one of the best ways to promote websites and blogs for traffic these days. It is a working technique which many bloggers have been using for the past few years, and it is bringing them their desired results. But, ever since when people have been using this means to popularize their website, some bloggers have started misusing the privilege and that makes some bloggers to start rejecting guest blogging requests, even some bloggers do allow guest posts, and then reject the article after reading it immediately they discovered anything fishy in the contents.

The continuous rejection of guest posts has now become common in the guest blogging world, and it makes it hard for people’s post to get published and in this article are things to do to make bloggers consider your guest post.

Guest Blogging Rules to get published instantly

Avoid Low content quality

Due to popularity of guest blogging, there are more webmasters that are now using this activity as a way to build backlinks to their websites rapidly. Because some webmasters want their website to rank well, they are doing all they can to get it no matter what happen. The best way to make sure that your article gets published is to devote your time into checking your contents of anything that can make it look like a low quality. Avoid low quality article. Know if it is up to the standard of the website you wanted to submit it for and evaluate their readers response on articles related to that on the blog.

Avoid Duplicate Content in Your Guest Posts

Some guest bloggers are no more ready to spend much time in providing good and informative posts and, that is why many website owners do rejected their guest posts because it is in most time full of duplicated phrases on the internet. If you don’t write good and duplicate-free content for your guest posts, chances are that it won’t get published. Find the best time to proofread and check your guest posts on plagiarism checking sites like,, to be sure if it does not exists somewhere else.

Link as instructed

Your guest post should ideally have a strong link profile because this boosts SEO and authority. This implies that the guest post you’re producing should have pertinent internal and external links.

Link inside the text to excellent resources both on the website for which you are writing and on other websites. This contributes to the content’s having a strong link profile, which is advantageous for SEO and establishing authority.

Make sure that you adhere to any linking policies provided by website owners. 

Blog Reputation

Reputation of the blog you are writing for does matters some times. If you are writing for a blog which you know very much that their readers are high profiled people, you should make sure to write to the taste of those people. Not just to write anything for them to read. You can’t just submit an article you like to ShoutMeLoud and expect Harsh to publish it without targeting the type of contents their readers are looking for.

Search Engines Ranking

Any article you wrote for the purpose of getting search engine ranking must be well written. If you can’t take more time in providing the best of your ability, getting your contents published is like a mirage.

The Link You Are Targeting – don’t write off-niche

Since sending out too much links from a blog can affect search engine ranking of such website, getting your content published on other blogs will certainly depends mostly on the type of link you are targeting in the article. Don’t point your links to another website in your author bio that doesn’t relate to the niche you are writing the article for.

Check what kind of content is popular on the website. Consider how you may provide value by:

  • reacting to what was already posted on the website
  • providing further details on a well-known subject
  • creating something fresh on a subject that will probably be well-liked by the audience of the website

How to Explore Options for Guest Blogging

How to identify a good guest blogging opportunity?

The first thing you should do is look for chances to write guest posts. Your first objective while looking for websites to guest post on is to identify those that are pertinent to your area or business. You’re searching for blogs that meet the requirements listed below:

  • the blogger should be a social media user, meaning they have the means to share your post on other platforms
  • the blog’s audience is active, meaning they leave comments and share the posts on social media
  • the material focuses on your field or business
  • the blog’s readers will be curious about your field

Where to find guest blogging opportunities?

Backlinks for competitors

It’s likely that one or more of your rivals have backlinks from guest posts they have written if you have ever looked up a competitor’s backlink analysis while working on your SEO campaign.

You may check your rivals’ backlinks and identify any blog posts they have produced if you have access to tools like Ahrefs.

There is also a possibility to use Google for this query. Replace with the domain of your competition in the following URL to see websites that a competitor has written for. “guest post”

Social media

Many bloggers and guest writers will publish links to their most recent guest pieces on social media. Since Twitter is the simplest to search, you could attempt using that platform to find the most recent tweets on guest articles in your sector. Search for “guest post” and check the websites that come up for guest blogging opportunities.


A wonderful location to look for guest writing possibilities is Google. Some of the searches you can use to find guest blogging possibilities:

  • keyword “publish as a guest”
  • keyword “guest post guidelines”
  • keyword “guest post”
  • keyword “accepting guest posts”
  • etc.

Any of these keyword searches can help you locate blogs that allow guest articles. Simply substitute industry-specific keywords for the “keyword”.

Google Penguin is depositing more dollars in Google Bank Account

Around three months back when Google released its Google Penguin update, I was thinking who is going to benefitted from this change? Will it be End User, Publisher, SEO’s or Google? I didn’t have the answer at that time but now after three months of ‘Google Penguin’ I know who got maximum benefit from it.

It is none other than GOOGLE. Google has announced its revenue details for the 2nd quarter of financial year 2012.

42% increment
in revenue from Paid Clicks

Google revenue details clearly point out that there is approximately 42% increment in revenue from Paid Clicks program as compare to second quarter revenue of 2011.

2nd quarter revenue includes revenue from April 2012 to June 2012 and Google Launched the Google Penguin in April 2012.

You can easily relate how Google penguin change has put millions of dollar in its Bank Account.

Google said that Google Penguin change will provide more relevant result to end user as it is against the over optimization and un-natural back link.

Google was partially correct; this change was against Over- optimization and un-natural backlinks but it didn’t add any value for end user. Most of the webmaster forums and SEO forums are full of complaints where they mentioned that how irrelevant results are coming on top in SERP.

How Google Penguin
helped Google to earn more

Because of Google Penguin most of the online business owner have lost their ranking in SERP, that directly affected their business revenue so they have opted Google Paid Click program to be on top in search result to get more clicks.

It has been observed that ‘Google Penguin’ lowered the ranked of many top quality content sites (because of their unnatural backlinks) and due to this many irrelevant sites got chance to be up on SERP. People don’t getting relevant quality result from organic listing so they are force to click on ‘Paid Ads’ on search result page.

Few webmaster said that they have used ‘Paid Clicks’ from Google to compensate their client loss because of ‘Google penguin’.

What is unnatural links? I got unnatural links message from Google

Google Web Spam Head Matt Cutts released a new video (11-Feb-2013) in order to answer the question asked by one of webmaster.

Dbizzle from Los Angeles asked an interesting question about “How do we know what are unnatural links pointing to our domain?

“Google Webmaster Tool says I have “Unnatural Links”, but give little help as to which specific links are bad. Since I have never purchased links, I don’t know which one to have removed, and I’m scared of removing good ones, which will hurt my traffic. Suggestions?”

Dbizzle, Los Angeles


What is unnatural links?

First of all I would like to tell you all that Google recently started sharing information about your bad links in Google Webmaster account (in the form of e-mail).

Normally unnatural links (or backlinks) are

  • Paid Links
  • Links from banned site or Adult sites
  • Links from link exchange network sites

If anyone of you has received such e-mails then you must want to know which links are unnatural as e-mail doesn’t tell you about exact links that Google don’t like on your back link profile.

Matt suggested two ways on how to find unnatural links to your site.

Back Link analysis

Matt suggested that, Google Webmaster Tool have provided to download your latest website backlink analysis. This functionality provides your links and date when Google have discovered these links.

Now you can check your backlinks around the date on which you received ‘Unnatural Backlink’ e-mail from Google.

It will help you to find bunch of backlinks that may be on radar. You can analyze those links and sources and then removed the links that you think are unnatural or bad links.

Future e-mail will
contain example of backlinks

Matt has given a hint that soon they will roll out a change, once this change will be rolled out then all the ‘unnatural back link’ e-mail will have the example of ‘back links’ as well. These example will help you to find bad or unnatural backlinks within your back link profile.

Why Google telling us
which links are bad directly?

Now my question to Matt is, “why Google is not listing down all the bad (or unnatural) back links within the unnatural back link e-mails as it help blog/website owner to remove unnatural links”.

Why they are sending only example of bad links? Why not list of bad links?

Right now I don’t have any answer to my questions but my assumption is Google is not sharing exact bad links URL as it can help to webmaster/SEO to distinguish between natural and unnatural link logic of Google and they can plan their back link process accordingly to manipulate their client’s ranking.

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