Start With Brand Identity
Check that your company name, services, location, people and contact details are consistent both on your own site and across the key external sources that reference you.
- A clear description of the company and its services
- Named experts and their roles
- Verifiable claims and primary sources
- The same core facts repeated in trusted directories
Map the Real Questions
Visibility in AI answers is built around questions, not individual keywords. Build a list of situations where someone might consider your service.
- Comparison questions
- Problem-diagnosis questions
- Vendor-selection questions
- Pricing, risk and process questions
Measure the Pattern, Not a Single Answer
A single AI answer can change the next time you ask. Track through repeated tests whether your brand gets mentioned, in what context, and which sources the answer relies on.